Habits

Studio HABITS was founded in 2004 by Innocenzo Rifino and Diego Rossi, after several years of independent professional experience between Italy and Japan, developing robotics, lighting and interaction design projects.

Today, HABITS Studio has expanded its professional experience in different industrial areas, has developed cooperation in various parts of the world and follows projects of global relevance. The works mainly focus on digital products, IoT and smart objects, home automation, household appliances, lighting.

The Studio has implemented a design method based on the rapid transition from ideas to mock-ups, according to a continuous and concrete cycle that leads to a consistent representation and definition of the project idea.
Studio Habits has collected over 100 international design awards, such as Red Dot, IF, Good Design, Design Plus, German Design Award, ADI Compasso d'Oro, just to name a few.

The team is composed of professionals of different and complementary training, mainly industrial designers and also electronic / mechanical engineers, model makers, interaction designers, visual designers, research designers.
Team members are also involved as lecturers in various European universities, including the Faculty of Design of the Politecnico di Milano, one of the most renowned design universities in the world.


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